To take advantage of local citations, it is essential that you already have a Google My Business listing set up, claimed and optimised. In traditional organic SEO, links from a trusted relevant website are one of the main ranking factors Google uses. With regards to local SEO, text hyperlinks help rank Google Local Pack listings in the search results. Cleared Teena, so the blurb said, was “too tall, too plump, too shy” but found solace from her “favorite magazine for the tip-off on the clothes she wears, the food she eats, the lipstick she wields.” Because of this deep understanding of their audience (and their insecurities) Seventeen were able to write articles that spoke directly to their readership. Given that they’re still going strong, it clearly works for them!